Designer & Art Director
ContactCURA
SERVICES: UX, UI, Branding
End-to-end app that keeps pets’ health information accessible and ready to share wherever life takes them.
Background
Most pet parents have busy lives and managing their pets’ health can be stressful.
01
Medical records often live across
different clinics and formats.
02
It’s a lot of quiet admin work
people never talk about.
Research
I did two things in parallel
01
Analyzed the tools already trying to solve this like VetDex, PetVault, 11Pets, and PetDesk
02
Interviewed four pet parents to hear their actual stories
I combined a landscape scan of existing tools with first-hand conversations, because I wanted both the “what’s out there” and the “how it actually feels.”
How today’s tools approach pet health records
Different apps, the same core idea
A “digital passport” for pets
Can only be used in Germany and tied to clinic system in practice
*Closest concept to CURA
Centralized, but hard to evaluate
Invite-only, thin public info
Most complete feature set
Poor reviews, app-only
Most trusted, most downloaded
“Dependent on clinic to use...for this to be accessible”
Talking to pet parents
Before I designed anything, I needed to understand how pet parents actually manage this today.
From understanding how pet parents currently track and manage their pets’ records, expenses, and health info. To learning the tools they use and the challenges they face.
Participants
“I’ve been moving with my dogs a lot in my life on average every 3 years, in the US and abroad.”
“I chose Bond vet because my best friend’s dogs go there and it was familiar.”
“We travel a lot with Luna, to any dog friendly place, many hikes, and long distance travel and we’ve also flown with her once.”
“We try to find a vet that can do home visits because Huri has a lot of anxiety”
Making sense of the data
Most pet parents have busy lives and managing their pets’ health can be stressful.
01
People described downloading the same record over and over, reformatting the same information for a new form, duplicating files just to feel safe.
02
Every time care crossed a boundary such as a new vet, a new city, a boarding facility, a flight, the same records had to be found, reformatted, and re-explained, all over again.
This came up unprompted, across almost every interview. That’s when I realized I’d been asking the wrong question. This was never really about record-keeping. It’s about what happens the moment a pet’s life leaves one system and enters another.
Synthesis
It’s not a storage/record keeping problem
its a portability problem.
Home
Routine, familiar environment,
established vet care.
Travel/relocation/new provider
New places, new people,
new systems.
Spike in stress
Uncertainty, disruption,
and higher stress levels.
Persona
The on-the-go pet parent
Core motivation
To maintain continuity of care for their pet where their health information can move with them no matter the location, provider, or situation.
Pain points
- Repeatedly transferring records.
- Downloading records from one portal to send to another.
Needs
- A simple way to access pets medical records across multiple providers and situations.
- Able to quickly share standardized documentation across services.
Design challenge
Design a way for a pet’s health information to move as easily as the pet parent does.
Brand values
- Continuity of care
- Confidence anywhere
- Seamless access
- Responsibility
- Portability
Branding & Moodboard
Mapping the experience
A first-time user signs in, adds their pet, and lands on Home. From there, four things are easy to access: managing the profile, viewing health history, uploading records, and sharing them.
Three flows
Flow 1: Onboarding : get set up fast
Flow 2: Uploading records : Camera, PDF, or email whatever the vet gives you
Flow 3: Sharing records : One email with a secure link, sent anywhere, no re-uploading required
First pass at the interface
Early explorations of the dashboard, upload and share flows before visual design, testing what the structure actually feels like to use.
High-Fidelity
For my final exploration – I wanted every interaction to feel inviting, friendly, and trustworthy — the way it feels leaving your pet with someone you know will take good care of them.
Impact
Putting it to the test
Cura was tested as a prototype, not a finished product. What testing established is that the core experience holds up — the remaining risk sits in how sharing is explained, a fixable interaction problem, not a wrong direction.
Prototype link- 100% Task completion
- 100% Navigation & learnability
- 100% Visual design satisfaction
- 100% Profile creation
- 100% Uploading & sharing records
