AIRBNB

SERVICES: Concepting, Art Direction, Storyboarding, Design

Launching Airbnb Icons to the world. As the lead designer, I helped shape the campaign through concept development, storyboarding, and execution, reaching over 100 million impressions on social media.

Cannes Lions 4× Bronze
Clio Awards 1× Silver (Creative Effectiveness)
The One Show 2× Silver
The SABREs 1× Diamond (Superior Achievement in Brand Building)
The Reggies 1× Gold, 2× Silver recognized with a Silver Clio Award for Creative Effectiveness and a Diamond Sabre Award for Brand Building.

Projects

150

Concepts

Final videos

Months

Storyboarding – ♪ Polly Pocket ♪

I helped translate early campaign concepts into storyboards, defining key moments, compositions, and visual direction before moving into production. Polly Pocket was one of 150+ concepts explored for the campaign.

Storyboard frame: close-up of a closed Polly Pocket — We open on a close-up of a closed Polly Pocket.

Storyboard frame: Polly Pocket begins to open — The Polly Pocket begins to open and we hear a whimsical sound as it opens.

Storyboard frame: Polly Pocket opens fully — The Polly Pocket opens fully and we begin to pan out as nostalgic music begins to play.

Storyboard frame: camera pans out to reveal a desk — As the camera continues to pan out the toy is revealed to be on a desk with some stickers and hair clips. Music continues to get louder.

Storyboard frame: life-sized Polly Pocket Airbnb revealed — We seamlessly pan out revealing the life-sized Polly Pocket Airbnb. While still panning out we see the tv play an old school Polly Pocket commercial, revealing the source of the music.

From storyboard to launch

The final experience tapped into Polly Pocket’s nostalgia while creating a playful first look at the life-sized stay. The social campaign helped bring new eyes to Airbnb Icons, contributing to more than 100 million impressions across the web.