NATIVE

SERVICES: Art Direction & web design

A microsite for Native’s 10th anniversary, that brings playfulness to the brand’s clean aesthetic while driving conversion across every touchpoint.

Background

Celebrate Native’s 10 years of “clean fun,” with a microsite that balances the brand’s minimal aesthetic with the playful energy of their limited edition scent Piece of Cake.

Research

Identify opportunities for Native to differentiate through storytelling, shopping, and a more sensory digital experience.

Evaluate Native's existing site to uncover usability and visual opportunities that could inform the microsite.

Learnings

Native already has a recognizable visual identity. The opportunity was to make the digital experience more expressive, immersive, and shoppable.

Make it more sensory
Make the product the hero.
Create more paths to purchase.

Branding & Moodboard

Colors

Typography

Photography

Moodboard

Designed to celebrate. Built to shop.

While the visual world brought the anniversary to life, conversion remained at the center of the experience. Shoppable moments were woven throughout the page, giving users multiple opportunities to discover the collection and move naturally toward purchase.

Final Prototype

The final version pushed the concept further with storytelling, visually eye-catching and more intentional paths to browse and purchase the collection.

Key Changes from Native’s homepage

Immersive storytelling – Layers of texture and sensory elements that in result bring the indulgence of having a Piece of Cake into the digital experience.
More ways to shop – A store locator was introduced to support new customers and give customers an easier path to finding the collection in-store.
A bolder visual direction – Hot pink became the defining color of the experience, amplifying the anniversary's celebratory energy while creating a stronger visual tone throughout the site.

Prototype link